Broadcast Forum 2015 kicks off

Digital Production Middle East Staff on Feb 4, 2015 

The first of three panel discussion, which looked at how broadcasters are attempting to diversify their revenue streams; overcome challenges in local content production; and how to coax viewers to pay for content. The second panel of the day, looking at industry disruptors, will show the extent to which success can prevail by thinking outside the box. The third panel will move on to look in-depth at the value of advertising, the role of advertising agencies and how advertising rates can be increased.

Confirmed speakers include: Carlos Tibi, CEO, Icflix; Bassam Alasad, chief content officer, Creative Media Solutions (CMS); Jean Claude Torbey, regional executive director, Rotana Home Entertainment; Nick Grande, managing director, Channel Sculptor; Luke Gaydon, Vice President of Media, EMEA, Brightcove and Yousef Tuqan Tuqan, chief innovation Officer, Leo Burnett/Publicis Group MENA.